Promoting your band: In the music business, it is generally known as P.R. work or Public Relations. It includes getting the word out to the public about your music.
Seriously though, if you don't tell everyone you can that you're a proud musician and that they should listen your music, how will they know?
They won't! And that's the key.
Here are some steps to getting free publicity for your band.
Ok, since the Internet is the world's best tool for information, we're gonna use it to get you some publicity!
If the Internet is the world's best tool for information, then social networking sites are the best tool for spreading information around the Internet. Interesting thought, huh?
Your first step in promoting your music is going to be within the walls of these social networking sites. You may already be signed up on a few popular ones, but here is a list of a few you should make sure to check out:
And don't forget to check things out on this site:
They have a list of a whole bunch of social networking sites you can get signed up on! Just don't sign up for to many--you'll want to be able to maintain them all!
The next step you can take to get publicity is by hitting up the writers. Get a review or press release done and push it on all your social networking sites.
"Where can I find a writer?" you might ask. They are not as hard to find as you might think. Websites like www.craiglist.org www.listpic.com and www.myspace.com make it easy for you to post a wanted ad looking for someone to promote you. Not only that, but there are plenty of sites popping up today that allow a freelance writer to weblog or produce articles and get a small amount of money for them. So they can usually do a review or press release for you at minimum cost and still get some compensation for it.
If you can, try to get a hold of a local writer and have him do an in-person interview with a video camera. These are great to post on sites like www.YouTube.com and www.photobucket.com
If you can't find a semi-pro writer to help you out, don't fret! You can easily do a press release or review of your band yourself. Just take some time to do your research and check out the kinds of things that other musicians have answered in their interviews, press releases or reviews. Again, check out www.YouTube.com when you're looking for these things, it can be very useful for quick information.
This is the best time to tell the world about yourself, your music, and what you're hoping to get by becoming a professional musician. If you can get a writer to do an interview, it always turns out really professional. However, don't overlook the benefits of doing one yourself either. It provides you the unique opportunity to say anything you want to your awaiting public.
Sell your music. Don't be shy about offering your talents to the world. If you really want to make it, you have to go out and grab what you want.
It may be useful to always carry around some samples of your work. A small 5-song demo CD is very useful. Don't forget that there are other ways that are somewhat easier than this that will help you sell your music and promote it, too.
Check out some of these sites:
They are sites that allow you to make an artist profile, upload the MP3s of your music and set a price to sell them at. They don't earn a crapload of money, but they do earn you a bit. They are sites that need to be fairly heavily promoted to see a real revenue from, but they can give your loyal fans a chance to own their favorite of yours and tell everyone about it. Not to mention they will earn you lots of new fans as well.
In short, there are lots of forms of free publicity, promoting, and advertising, so why not take advantage of that and save yourself some money and boredom? There is no need to wait around for an agent to get to and set you up right when everything you need is right in front of you.
Don't be shy about telling people about your music either. One of the oldest forms of advertising is W.O.M. (Word of Mouth). Tell your Mom, tell your friends, tell your buddy at work, tell that weird guy down by the corner store. Anyone! They will spread the word, but you can only count on it spreading as much as you spread it!
So get to it!
The Magick Green Fairy....