A content distribution model is the mode in which products are transported from the supplier to the distributor and then to the consumers. This is also known as the supply chain. There are different ways to move the goods from the supplier to the consumers. Different products and services use different kinds of content distribution models. Choosing the right content distribution model for a product can make it a flop or a success for the company. That is why it is important to use a content distribution model that is suited with your product.
Here are some content distribution models:
- Producer, Wholesaler, Retailer. This is the most common, tried and tested content distribution model. The producer goes to the wholesaler to help market the goods and reach the consumers. The wholesalers then go to retailers to reach larger markets and to increase sales. This is how this content distribution model works. However, there may be problems for this model, as there is a possibility for competition among the three sectors. The producer may go straight to the retailer and the retailer and the wholesaler may stop selling for the producer. This content distribution model may work for certain products but not all.
- Retailer, Producer. This content distribution model is highly effective for the retailer. The retailer can go directly to the manufacturer in order to market all the goods. This way, all the goods go to the retailer, as the wholesaler is not present. This is effective for both the retailer and the manufacturer. The retailer gets all the goods he needs, and the producer reaches the end of the supply chain without having to provide goods for the wholesaler. This content distribution model is suitable for goods that are best supplied to department stores, boutiques or stalls in malls.
- Producer to both the Wholesaler and the Retailer. Another content distribution model to consider is the producer delivering goods to both the wholesaler and the retailer. The division of goods between the wholesaler and the retailer may be dictated by the nature of the product. The producer will surely deliver a large percentage to the seller, who will most likely increase sales. There are certain factors to consider when choosing where to supply the products. This includes the kind of the product, the way the product is purchased and the purchasing patterns of the costumers.
These are three of the most common content distribution models used by manufacturers. These are only the basic models. The models can be modified to fit the type of goods that are going to be sold. The factors that can determine the type of content distribution model to use include the nature of the product, the quality of the product, the target market of the product and the needs of the consumers. Content distribution models help determine the success of the sales of a product. Using the right content distribution model will increase the sales of the product, and using the wrong content distribution model for a product may decrease the sales.