How To Create an Employment Ad

When you find that it is time to hire additional help for your business, or if you are the person who is in charge of your company's hiring, it is time to create an employment ad. The position you are advertising for may be simple, and it may be intricate, but all good employment ads share one thing in common: they are specific.

Before you begin actually writing the ad, it is a good idea to have a rough outline of what you plan to write. Your outline can be fairly simple, but make sure that you have a specific title for the position being advertised, and that you know a short list of essential job duties.  While those are the most obvious things you will see in an employment ad, there are various other things you can include, or not, depending on how much you want to reveal to potential employees.

Another helpful thing to do prior to creating your own employment ad is to take a look at ads posted by other employers.  This is a good way to sift through the different styles and formats which employment ads follow, and to decide which ones you like.  Which employment ads seem the most effective to you? Which would you, as an employee seeking a job, be most inclined to respond to?  When you find ads which you think are effective and well written, keep those as references for your next step: creating your own employment ad.

When you start creating your employment ad, keep it as simple yet specific as possible. The most important things to include are: the job title, the major job responsibilities and, if possible, starting salary.  If you do not wish to reveal the salary, it is wise to say that salary is "DOE," or depending on experience.

When you are listing job requirements in your employment ad, it is again important to be as specific as possible.  The more specific you are, the better chance you have of the proper people responding to your ad.

Important thing to include are: what type of education or degree is required, how many years of experience are needed, and number of years in the field the applicant will need to qualify.  If you are willing to accept a certain amount of experience in the field in lieu of education, you may also state that if you choose.

When you are starting to create an employment ad, it can seem a difficult task, but it does not have to be hard at all.  Simply craft the type of employment ad you enjoy reading, and you can't go wrong.


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