How To Prepare for a Crisis

Crisis Management

Crisis management has been with us since the beginning of time, from defeating the saber tooth tiger that raids the village in years gone by to the plane crashes of today. Being prepared is one of the easiest things to do to be able to respond to a crisis - but it is the hardest thing to get accomplished due to lack of time. Follow these steps and be prepared!

Step 1

Find the time to brainstorm the crises that may occur to you, your staff, your C-Level executives, and your company. It will be a bit morbid, but it will help you and the company in the long run.

Step 2

Write down the crises that are a 50% or better likelihood to occur (a plane crash is at 100% where a death by falling into a penguin enclosure at the local zoo is 1%).

Step 3

Bring your list down to 20 and then pick your top 10 (to start with).

Step 4

With those 10 crises, there will be 10 plans made, each a single page (after you do the first one, you will have a template that will make the rest easier). Some of these plans may require a press release - for example, if your CEO is killed in a car crash, have a press release written stating, "X will be sorely missed and we pass our condolences on the friends and family of X," and so on. Leave the relevant info blank (like name, date, etc.), so that you can add that info if and when it is needed.

Step 5

The template should include: press release (if needed), contacts of whom should be contacted in case of this crisis (like the CEO, CMO, CFO, etc. and agencies and staff, etc.), action items of what action should be taken (who will speak on company's behalf, etc.), if entire company should be notified or just top level management, and whatever else you think is necessary.

Step 6

After you have the 10 pages finished, hold a meeting with the appropriate people (like your C-Level executives and agencies) to make sure that they all agree and buy off on the action plan that is in place.

Step 7

File these plans in numerous (but private) places so that more people (than just you) can gain access and implement them in case of tragedy or poor management (like bad food or exploding toys).

This should help you be prepared when a crisis occurs - be it from tragedies to bad decisions to poor management. You will save the company's image and brand by being prepared and not appearing like an "idiot" when something bad does occur.


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