Business cards used to be limited to just high-powered individuals, but today they are a must-have for any professional or business owner. Not only do they provide important contact details; business cards also become memory aids during conventions and meetings. One of the most critical aspects of making a business card is finding the right business card template. How you design your business card is key to how people will remember you or your business.
It's easy to find business card templates. There are many free business cards that you can download off the Internet and print out at home. Simply Googling "business card templates" will yield pages of results; many of those on offer are free. To business owners who want to cut costs, free business cards seem like a very appealing option. After all, a business card is a business card, right? Well, not if you are serious about using your business card as a marketing effort. Consider the following long-term costs to free business cards.
- First impressions. Because free business cards often come with a generic template, you'll leave a very weak first impression, if any at all. Which would leave a better first impression - a photo-realistic business card with a nice finish, or something that looks homemade?
- Holder attention. Free business cards often include an advertisement at the back side of your card, which will be very distracting for the holder. Instead of focusing on your contact details and the services you provide, your new contacts will think about the free business card company, resulting in a lost lead or lost revenue. The back side of the free business card is also a great place to include other information that will make your card worth keeping. The last thing the holder is expecting from your business card is an advertisement from a business besides your own.
- Brand awareness. Brand awareness is the number of target customers that will recall a brand. business cards play a crucial role in this marketing strategy. For the reason stated above, free business cards will cloud the brand awareness that you want people to develop.
- Professional image. Finally, an advertisement behind your business card looks plainly unprofessional, which will diminish the impact and good impression you want others to have about your business.
Just like any other product, you get what you pay for-or what you don't pay for-when it comes to choosing your business card template. A business card created by a professional group is more affordable than you think, and they can help you create a custom business card template that will make a strong impact on the holder and represent your business the way you want. Companies that offer business card templates can be found online, or even at the nearest mall. They usually have samples of their work on their website, so you can get idea about what business card template you want. If you already know what business card template you want, just let the company know and they will make it for you.