How Magnets Can Be Used as a Promotional Product

Go with a simple design. You don't need to go with a high-priced magnet in order to promote your business. The fact is, any magnet that will actually stick to metal will do the trick. You can order promotional magnets through online promotional distributors costing anywhere from 19¢ to over $1. Go with a flexible magnet (which is cheaper), sized at about 2" x 3" in size (often referred to as the ‘standard business card magnet.') And of course, make sure you purchase thousands of them!

Include important information on your promotional magnet. The best way to ensure that people keep your promotional magnet and don't just toss it in the trash is to include information on the promotional magnet that customers would consider handy. Pizza delivery restaurants always use promotional magnets that include a toll-free ordering phone number. That way, people can easily look to the side of the fridge when they've got a hankering for a pizza pie, instead of hauling out the phone book. Make your magnet useful and your promotions will be more of a success. (You may always want to consider including an annual calendar on your magnet, with your business information at the bottom. Everyone needs a calendar, and people love one that doesn't take up too much room!)

Make your promotional magnets unique. No one is going to want to keep a plumber's magnet on the fridge. It's just not ‘cool.' But, if that plumber's promotional magnet had a center that snapped out so that a child's school picture could be hung from the fridge, then that would be cool! Give people a reason to want to keep your promotional magnet handy, even if it's not because of your business information that's on the promotional magnet. You can also include a clip on a magnet that holds items. Any promotional magnet that has a second use will be better received by your customer base (and therefore, more likely to be saved and displayed to promote your business.)

Distribute magnets to everyone. The key to using magnets as a promotional product is making sure that everyone and their dog has one (and I'm not kidding). Give out promotional magnets to all current clients, potential clients, friends of clients and even the competition's customers. The more people who have one of your promotional magnets, the better your chances are of promoting your business and reaping the rewards of increased profits.