There are different ways in which a product can be advertised. It can be advertised through the radio, billboards, pamphlets, newspapers, flyers or through television commercials. Television advertisements are a great way to market a product to masses of people. This is because there are so many viewers who can see the advertisement and it is shown several times a day. This makes it an effective way of putting the product on the consumers’ minds.
Here are some ways in which a TV advertisement works and how much they cost:
- Factors. There are several factors to consider for the pricing of a television commercial. The first one is the total cost of producing the commercial itself. The factors that are included here are the talent that is going to be used, the equipment rental, the people involved in creating the commercial and many more. The second factor is the cost of airing the commercial on television. Some of the things that are considered here are the time of the day when the advertisement will be shown, the length of the advertisement and the country where it will be shown. These are the factors that are considered when pricing the entire commercial and the airing of the commercial are combined.
- Pricing. Unlike newspaper, radio and outdoor advertisements, television advertisements may cost hundreds of dollars. You may also use different marketing techniques, such as posters, Google AdWords and other Internet marketing tools. Showing advertisements on television is considered one of the strongest strategies or advertising techniques used that will surely boost sales. The average cost of a television commercial that lasts for 30 seconds is about $300,000 to $400,000. This is the rate for well-known and reputable advertising companies. If you try and make an advertisement with a company that is just starting out, you can expect to pay less than $10,000. The cost of the commercial will also depend on the time slot that it will be shown on. You will have to pay more for time slots where there are the most viewers. The fees can reach up to millions of dollars when the advertisement is shown for special occasions, such as the Superbowl. Smaller companies who have limited budgets may choose off-hours to show the advertisements so that the rates are not as high.
These are the factors considered in computing the total cost of an advertisement. The rates may vary depending on the network where it will be shown or if the advertisement will be shown on local channels or nationwide. The length of a television advertisement can run for 15 seconds, 30 seconds or 60 seconds. Before creating the commercial, be sure to check the different costs first so that you will have an estimate of the overall expenses that are going to be billed. This will give you a general idea on how much your budget will be for creating and airing the advertisement.