To achieve success when you advertise on billboards, you will need to consider and research the success rate of the billboard based on your business and even the location and size of the billboard. It is also important to consider the size or your billboard in relation to your advertisement, and choose an advertisement that fits your billboard.
Look for billboards for rent in your town or on the outskirts of town. You may find some that are for sale, however most billboard owners will rent boards at a monthly charge in order to ensure steady revenue.
Use a map of your town to mark where each available billboard is located. This will give you an idea of which billboards are located on busy streets, as a busier street means your billboard advertisement will reach more potential customers.
Call the owners of each open billboard and inquire about the monthly cost to rent advertisement space. Write the cost down next to each billboard location on the map as you call each owner.
Compare the locations of each billboard and the cost to advertise on billboards in the busiest locations. Cross-out billboards that are too expensive for what your finances allow and circle those you can afford easily.
Research to see how much it will cost to have your advertisement designed and then transferred onto the billboard. This will help you determine if you have the proper funds to rent the billboard space at the current time.
If you want to make the advertisement and hang it yourself, you will save money; however, you need to make sure that your billboard advertisement is professional looking in order to receive more attention.
Consider the traffic where you place your billboard advertisement. For fast moving traffic, chose a short-worded ad that can be read while a driver or passenger is quickly passing by. If you chose to advertise on billboards located in low speed limits or near traffic stops, you can safely use more words and phrases in your ad.