Advertising for a recycling business is very similar to advertising for any other business, with the exception that in this case you will be focusing on advertising to people that are interested in recycling. Fortunately, recycling has become a lot more popular in the past decade, and people and businesses across the country are attempting to become more green. Here are a few pointers to help you gain some much needed exposure by advertising your recycling business.
- First, you're going to need to figure out who your demographic is so that you reach the right people when you advertise your recycling business. The woman of the house is most likely making most day-to-day purchasing decisions, so a good target might be women aged 25 to 54. Middle-class people are likely to be the most active in recycling, so targeting those with mid-range incomes might also be a good idea in this situation.
- Next, you may want to find an advertising agency to help you advertise your recycling business. They will do all the work in regards to setting up your advertising plan, with your input. Most importantly, they will keep track of all of your advertising dollars to make sure that you are getting exactly what you paid for. This is important, especially if advertising on television or the internet, where you cannot track every ad yourself.
- The best choices for advertising are likely to be television and the internet, with perhaps a little bit of radio thrown in to catch consumers who are out in their cars running errands. It is important to target television shows, websites, and radio stations that your target demographic will be tuned in to. This is another area where having an advertising agency comes into play in helping you to advertise your recycling business, as the company can review the demographic information for each of the different advertising mediums and show you the best places to put your ads.
- Make sure to take advantage of social networking by starting a Facebook and Twitter account for advertising your recycling business. This is becoming a more valuable tool each day, as many people spend more time on their social networking sites than any other website. This will build you loyal followers who will stick to your company and stand by you with your recycling goals. By being active in these communities, you are reaching consumers who are in touch with the world and likely realize the benefits of recycling.
Follow these tips when advertising your recycling business and you will be sure to maintain positive growth for your business for a long time to come.