Setting up a webpage for your business can seem like a daunting task. Yet having a business website is just another platform in which to advertise products or services. The internet has provided companies with new tools in which to attract potential customers and clients regardless of their location.
- Finding the right site to host your business website can be overwhelming. However, it is worth it to do the research. Many sites generally offer a free package; which is useful to gain a basic perspective on what features are available on that particular site. It also helps to assess how quickly the customer service replies to any questions you may have.
- Also, take time to evaluate the amount of space available with the package you want. For example Yola’s free website builder allows you can create up to 5 different websites with 1GB worth of space per site. However, if you upgrade to the business package you will receive up to 25 websites with 5GB per site.
- Each hosting site offers different packages that may or may not include a domain name. To show your business off in the best possible light, the website should have its own domain name. If you decide that you do not want to purchase a domain name; reconsider building a business website.
- The type of business services you are offering will determine which features the site needs to have. For example a business website that has items for sale, will want to include several features such as: a shopping cart; pictures of items; a way to collect payments; feedback forms; blogs and other features.
- For the reasons stated above, it is also necessary to become familiar with PHP and HTML. PHP is Hypertext Preprocessor; in short it allows a website builder to add interactive features to their webpage. HTML is Hypertext Markup Language; it allows you to add different fonts and colors to words and letters. PHP and HTML can be used together; however one must be careful that the PHP scripts are done correctly and to the letter or the HTML instructions may not come through.
- The information on the site should be easy to read and not crowded by additional information. Be sure that there is plenty of space around the main topic of each page; subtopics can be included to the left of right of the main idea, with links to the whole article.
- Use background images as a way to personalize the site. Pictures of employees can give potential customers a way of getting to know your company, before initiating contact. Many businesses whether they are for profit or non- profit, use pictures to introduce staff members or current projects.