You probably already know that a press release is a great way to get information about your business and products out into the marketplace, but what you probably struggle with is trying to figure out how to choose a press release service to go with. Finding the right press release service can be a challenge, but there are several factors to look at that will make your decision easier.
While every press release service is responsible for getting your news out to the general public there are other factors that should be considered when making your decision. These factors include:
Price: Of course you want to consider the price. While you may not want to go with the lowest priced press release service, you definitely don't need to go with the highest. Price depends on many factors, but if all things considered are the same, you might as well save yourself a few bucks.
Qualifications: How qualified is the press release service you are looking at? There are many professional trade groups that many press release services will belong to that lend to their credibility. These trade groups include the National Writers Union, Public Relations Society of America, as well as others. Look for these designations when considering your choice. This is not to say that press release services without any designations are no good, but being a part of such professional trade groups certainly gives a vote of confidence.
What is included and is it that you need: When you are checking the prices out you should be sure to find out exactly what those prices entail. You should also be sure that the press release service you are considering is able to provide you with what you need. If you need your press releases to go out globally and a press release service only has national coverage, then the point of the price is a moot one.
Experience: How long has the press release service been around? You want to be sure to go with a press release service that has been around for a number of years and will therefore be attune with the press release process. Going with the new kid on the block may save you money in the short term, but if they do not do an adequate job of performing, they will most certainly cost you money in the long run.
Quality of work: Take some time and read reviews written by other customers of the service. If the press releases don't sell the business or the product, the business or the product won't sell. What good is it to have a sloppy press release distributed?
As with most types of business these days, the press release services business is no different in that there are many to choose from. Some have been around for a while and others seem to pop up literally overnight. Knowing what to look for and what to consider will not only help you save money, but it will also ensure that you are going with a press release service that has the knowledge and the ability to help your business succeed.
Read press release reviews to help you choose the best distribution service for your needs.