How To Conduct a Weekly Sales Meeting

A weekly sales meeting can be very beneficial to any business. It helps all the bosses and employees to get together and discuss certain aspects of the business that need more improvement. On the other hand, it can also be a way to see the progress of the business in general. Weekly sales meetings are very important to strengthen the boss-employee relationship. However, there is such a thing as an ineffective sales meeting. The right kind of encouragement is needed to make a weekly sales meeting a successful one. There are a few tricks you can keep in mind to keep your meetings effective and productive.

Here are some tips on how to conduct a weekly sales meeting:

  1. Plan the weekly sales meeting. Every week, there should be a set day for your sales meeting. It should be consistent, at the same day at the same time. This makes it a part of your employee’s routine. In planning your weekly sales meeting, you should always make sure that you keep the air light. It is best to plan these meetings early in the week and in the day, so that your employees are still fresh for new ideas.
  2. The trick to an effective weekly sales meeting is focusing on the positive. Make sure that you praise your workers for the progress they have been doing. If you find that something is amiss, you should inform them in the nicest way possible. Most salespeople do not like sales meetings because often, it is filled with negativity. Try to focus on the positives for once and you’ll see the difference it makes in the progress of your business.
  3. Keep things real. As someone in charge, you want to get the information you need in order to organize a way to improve the output of your business. To do this, you need to ask all the right questions in a weekly sales meeting. Intimidating questions which probe for something negative often leads to answers that you want to hear. Often, you don’t get a clear picture of what is really happening. This is not the way you want to go. Instead of being investigative, try to gently probe for the answers. This will let your employees loosen up enough to tell you what is really going on in their departments.
  4. Hear out suggestions from everyone. Let your employees talk for a moment in your weekly sales meetings. More often than not, your employees usually have something helpful to say, but do not have the chance to do so. Giving them the stage lets them speak out their minds and give comments and suggestions about the business. This can be greatly beneficial to you as you will be able to see the business in a different perspective. This will also be a chance to voice out any concerns your employees might be having.

Conducting a weekly sales meeting can have a lot of advantages, especially when done correctly. With these tips, you can conduct an effective weekly sales meeting.


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