Whether you are running a traditional clothing store, or selling wares online, you will need to create a clothing catalog to showcase all your items being sold. A catalog can help a potential buyer visualize what the clothing will look like. A catalog will also help a potential client decide on which style she wants.
Who is your audience? When you are creating a catalog, keep in mind your target audience. What kind of people are they? Are they college students looking for summer wear? Are they professionals looking for office wear? Maybe they’re mothers looking for clothes she can have her children wear. Whatever the purpose, this will help define the general theme and design of your catalog.
Print vs. online. If you have a fairly big collection of clothing, and you have a contact with a printing company, then you can have your catalog printed. This way, you can share your print catalog with other people, and they can, in turn, share it with their friends. This will help improve your sales. However, if you don’t have the resources for a print catalog, then an online catalog will do.
Decide on a theme. The general look and feel of your catalog should follow that of the style of your clothing. If you are selling smart casuals, then a light colored theme should suffice. For kids’ wear, you can use pastels or bright colors. For formalwear, your online or print catalog should use subdued colors.
Photograph your clothes. You will need a decent-quality digital camera so you can take pictures of your clothing collection. For online catalogs, 2 Megapixels will usually suffice, as anything larger might load slow on the user’s end. For print catalogs, take pictures in at least 5 Megapixels, to give allowance for crops and edits.
You will have to decide how to model the clothes you will be taking pictures of. Will you hang these on the rack? Will you lay them on a table or other surface? May be you can fit the clothes onto a mannequin. Or, you can ask someone to model the clothes for you. This is probably the best option, so that potential buyers can have a reference point.
You can even be more creative with displaying your clothing. You can photograph your models in exotic or outdoor locations. This can be especially appropriate if you are selling summer wear.
Details. On each item page, include information about the pieces of clothing, such as fabric, sizes, and colors (if there are variants). You should also include other information that a potential buyer might need to know, such as fit, washing instructions, and the like.
How to buy? Don’t forget to include important details about how interested customers will buy your apparel. If you are using a third-party service to sell your clothing online, then you can point buyers to the retail page for that particular piece of clothing. Otherwise, include in the catalog your contact details and the location of your shop, if you have any.