A company brochure can be an important document when you are marketing your company to prospective investors, or when you are advertising your brand and services to potential clients. A brochure provides prospective customers a visual representation of your products and services. And because it’s something they can put in their purse or pocket, it’s a tangible reminder of what you can offer them. They may not necessarily buy something from you now, but you will be at the back of their mind when the time comes they will need your services.
Creating a brochure will require you to present your company in a good light. You will need a basic profile of your company, a description of your brands and services, and some photographs and visuals.
What you will need
- Heavy grade paper
- Color laser or inkjet printer
- Company or brand profile
- Product descriptions
- Product photos
- Company logo
Get a Word brochure template. Creating a brochure no longer requires complicated desktop publishing software. Rather, you can simply download prepared templates for use with word processing software like Microsoft Word or a simple desktop publishing software like Microsoft Publisher.
You can download a copy of a company brochure template from Microsoft Office Online at office.microsoft.com. Click on the “Brochure” link to browse a list of brochure templates. These are in Word or Publisher. Depending on your style and taste, your company brochure can be in a small three-fold leaflet format or a larger magazine-style format.
Include your logo and company name. The brochure header should include your company logo and name. You should then include a short profile of your company, its origins, its visions and thrusts. Add your company’s motto or tagline—something that customers can remember you by.
Add product photos and descriptions. Include attractive photos of your products or services. Here you can highlight the benefits of your products, and how potential customers can gain from buying from your company.
Some design tips. When laying out your brochure, make use of white space. Customers will feel overwhelmed if the brochure is too filled with information. Your brochure might look cluttered if it has too many lines of text and pictures. Instead, use bullet points to highlight your product benefits. Use one or two images only.
Include your contact information. The back portion of the brochure usually includes contact information. Here you can add your office address, website, telephone numbers, email address, and any other means that clients can get in touch with you.
Print out your brochure. After laying out your brochure, you can now print it using a good quality laser or inkjet printer. Use heavy-grade paper (at least 85 GSM), so the brochure will not feel flimsy when folded. It’s usually best to use glossy type of paper rather than matte, so that your photos will stand out.
When you’re finished printing several sets of your brochure, you can hand these out to people who visit your store or shop. You can also have marketing associates hand these out in prominent spots in public places (just be sure you have approval of any authorities or establishment owners). Or, you can have your employees stick these brochures on car windshield wipers.