Even in this age of information technology and online social networking, old-school and old-fashioned means of advertising still have their charm and appeal. Not only are brochures direct and more personal, they also provide an effective combination of text and graphics. These provide essential and relevant information in a format that most people are familiar with. They also provide a tangible link between you and your potential customers: by having something they can hold on to and read or peruse at will, the probability that they will look up your product is actually increased.
Brochures have to be tailored to their specific markets. Creating brochures for kids will not necessarily be the same as creating brochures for adults and senior citizens. You will have to keep a lot of things in mind when creating your brochures for kids.
- You have to focus on a creative manner of delivery rather than the technical aspect of writing. You will need to keep the attention of your target market, and kids are notoriously fickle and have short attention span. A boring brochure is useless and will be discarded at the first opportunity.
- To keep them hooked, try to design your brochure like a storybook that has a compelling reason to keep the kids reading. Your tone should not be serious, and playful and funny headlines may matter more than those heavy on substance. A cartoon character may be particularly effective in capturing the kids’ imagination. Make the cartoon character funny and interesting.
- As much as possible, your color scheme should radiate warmth and brightness. While older demographics like sleek looking and neutral tones, children are drawn to bright colors and interesting designs. Colors also can directly influence mood: choosing the right color scheme can evoke emotions more powerfully than words. Try to get a color scheme that is attractive and memorable.
- Use pictures whenever possible. Avoid text-heavy materials because these will bore the children easily. Pictographs and charts are about as heavy as you can go in explaining information. Too much information is technical and intimidating: children will be reminded of schoolwork and avoid your brochure. However if it is packaged in a fun and unthreatening manner, children are more likely to remember information.
- Brochures should be as interactive as possible. Don’t be limited to the trifold of adult brochures. Children may enjoy the puzzle of figuring out how to unfold a custom-made brochure. Mini-games and puzzles that the children can figure out while reading your brochure make it more interesting. Freebies and discounts may motivate them to buy your product, and making your brochure seem like a treasure map will entice the kids to go on a treasure hunt for your store. Be creative as possible when doing this. Try to imagine what it was like to be a kid when designing your brochures.
Remember that design and layout is central to the effectiveness of your brochure. Creativity should be at the central point of your brochure, and not technical writing.