Personalizing office stationery is a proven strategy used in marketing services and products. Letterheads, notepads, envelopes, etc. which are personalized can create an everlasting impression of your company to existing and prospective clients. Here's how to create personalized office stationery for your business or company.
- Spacing and Design
The foremost factor to create personalized office stationery is to design the content that you need printed on your letterheads, envelopes, notepads, business cards, etc. Most companies choose to use just the name and the title for interoffice faxes and memos, while other forms of office stationary may require your name, title, address, Web site, contact number, e-mail address, etc. Some companies choose to use only their company logo to distinguish their style from others.
Placement of the content or the use of space is another important factor to keep in mind while designing office stationery; be it at the top, right or left and bottom, etc. This will be a matter of choice depending on the size of the letterhead, notepad or business card, etc.
- Choice of Fonts and Colors
Using gaudy colors or unclear fonts can make your stationery look shabby. Clear and concise font use and colors that compliment the background of your office stationary make it look more professional and impressive. For example, if your letterheads, envelopes and business cards are white, the wordings can be printed in all black or a combination of silver and black. The color of your company logo should look exactly the same as on your office stationery.
Finding a good printing company to do this job for you is another essential factor to ensure you receive the best output. A good printing company will show you sample designs and templates before you finalize the design to be printed.
- Other Stationery Forms
Other forms of stationery that you may want to personalize are plastic folders or box files used to store important documents. Your personal supplier should be able to custom design these along with your company logo and other details. Items such as pens, pencils, etc. can be personalized by imprinting the name of your company using small fonts. Every time you hand over an important document to your clients; they notice your personalized stationary, thus showcasing the image of your company!
With these few tips in hand, you are sure to create and design great-looking personalized office stationery! Personalized office stationary helps in maintaining and pushing your brand identity; more recognition means more clients and new business and more business means more profits!