How To Design a Budget Friendly Brochure

Choose a Standard Size and Fold - Brochure printing companies offer standard sizes and folds that cost less than custom choices and you won't have to skimp on quality by using the standards. Brochures with a standard fold and size look just as professional as brochures with odd sizes and shapes. Also, using a standard size will save you money on shipping since they can be mailed either in regular envelopes or no envelope at all. 

Use Designs You Already Have - Instead of getting new pictures or redesigning logos, use artwork and design materials you have on hand. You can use some of the same materials for brochures that you used for your posters, magazines, or business letters. You may just need to add a few more sections of information since brochures have more real estate than many other marketing materials.

Use Color Judiciously - It is best to use full color on your brochures so as to keep up with the competition. The good news is that many online brochure printing companies are able to offer just as low prices for four color printing as for black and white printing. Find one that can give the right price as well as the right quality for a professional look.

Choose a Quality, Wholesale Print Company - Shop around to find the best brochure printing company for your needs. When checking prices, be sure to look at whether or not full bleed is included in their standard pricing or if it is additional. Full bleed refers to the printing method of extending the color to the very edge of the brochure, and full bleed brochures look much more professional. Another thing to consider is if the company offers the size you need as a standard size. Some companies have several standard options for both size and fold. Different companies offer a variety of helpful services such as mailing your brochures for you, as well, which can save you the extra cost of shipping from the printer to your office and your office to the customer.