How To Distribute a Press Release

No matter how big or small your company is, getting a hefty amount of publicity is tantamount to engraving your company’s identity to the industry and of course to your targeted consumer base. If you don’t mind about the costs of distributing your press releases, you can certainly go to the big names in the press releasing business to secure your spot in popular news engines. However there are alternative options you could consider if you want to be a bit different in your approach and save some cash.

• Consider sending your press release to the many free press release distribution sites like AddPR.com, eCommWire.com, i-Newswire.com, MyFreePR.com, PageRelease.com, PR.com, PRBlog.com, PressAbout.com, PressRelease.com, TechPRSpider.com and many more. You can simply Google it and you’ll find a variety of sites who’d love to receive your press release. Then all you need to do is to either send your press release via fax or e-mail. If you choose the latter, you might want to use a .pdf file instead of the regular .doc file to prevent any unwanted alterations or macro viruses that usually come along with Microsoft Word attachments. You may also use an HTML format if you know how to do it, so it would be easy for these sites to post it.
• If you have built a wide social network whether as a result of your job description or perhaps because of your popularity back in college, it may be high time for you to bank on that advantage and call friends who are working with local or national newspapers, magazines or online blogs. It is never too late to revisit past acquaintances if it means a pat on the back from your boss, is it?
• On a much bigger scale, you can also try sending your press release to the Associated Press where it could receive much readership. Just make sure your press release has gone through major editing to increase its chances to get accepted.
• The best place to put your press release is on your company’s website where you could make it part of the headlines and not just an ordinary spot as what would most likely happen when you send it to other press release distributors. This can also save you the hassle of sending your press release to some blogs as they usually write about companies’ press releases anyway. It’s just a matter of sending your press release to the website administrator of your company and off you go.

Those are some of the most convenient ways to have your press release distributed at the least possible cost. One important consideration however in making sure your efforts are not wasted is the timing. Most of the press release distribution companies become very busy during peak news time or when there is so much more to talk about in the media than your company’s latest news. Sending it at the right time is a guarantee that you will secure a spot in that company’s press release section.