If you’re a freelancer, lone marketer, or a small business executive, you probably spend a lot of time thinking about growing your business, getting new customers, and increasing sales. So you KNOW marketing your business is a critical to your overall success.
If you haven’t taken the time to outline your marketing plans, which you should do by the way, today you’re getting 7 powerful tips to start with. They’re proven and they work.
- Develop a clear marketing message. Create a short statement concisely explaining what you do, whom you do it for, and why people should buy from you. I don’t necessarily recommend you put this on your home page as a mission statement. We’ve all seen them. The brutal truth is this: Your market doesn’t give two hoots about your mission statement. Your market cares about what’s in it for them.
The important reason to define your marketing message is this: It becomes your business mantra. Most people and businesses don’t know it, but marketing is the single most important part of your business. Without marketing, there are NO sales. Your business doesn’t breathe and it dies. Having and knowing your clear marketing message defines your goal each and every day. It’s something you and your business live by.
- Use the inherent leverage in your customer base. Happy satisfied customers are your most powerful sales force. So ask them for a testimonial whenever possible. If you work from leads, ask them for referrals. The most successful million dollar annual income salespeople use referrals as a large part of their marketing efforts. Create a customer referral program. You can create some kind of valuable rewards program for just about anything, including referrals.
- Use proper branding and positioning. If you’re serious about your business, you need to treat it seriously and present it as being a serious contender. There are many things you can do, depending if you’re online or offline. Have a company logo made and a compelling USP and signature file in your correspondence. Then use it in everything: brochures, stationery, website, email.
- Develop alliances and partnerships. Actively seek and create strategic partnerships with businesses that sell related or complimentary products or services. Another term for this is joint ventures. And it’s one of the most powerful techniques for growing your business and expanding your lead and customer database.
- Join relevant networking groups or associations. You don’t need to go overboard about it. Perhaps 1-3 groups may be sufficient for establishing contacts with other businesses and people. You’ll tell people your marketing message… what you and your business is all about. And don’t be like a one-way street. Help others if you can and you’ll find they’ll return the favor to you.
- Daily networking. No… I’m not talking about attending business get-togethers every day. I’m talking about using networking devices such as business cards and online e-business cards in your online communications. When you’re out locally, show an interest in what others do and they’ll naturally have an interest in you. Then you can offer your cards and discuss your business.
- Don’t be afraid to try something new. If you’re serious about growing your business, leave your comfort zone and try new things. You’ll find some ideas will be fruitful and some will not. What’s important is that you’ll grow and you’ll learn new and valuable lessons about yourself and your business.
These are just a handful of ways you can easily market yourself and your business. This is a large area and there’s quite a bit you can learn. The best approach is to incorporate these 7 tips into your overall marketing plan.