If you are intent in starting your own copywriting business, one of the most important things you have to do, obviously, is to get clients. Though this may seem a daunting task at first, be assured by the fact that you have many factors working to your side, and that tools are at hand to help you out. Here are some useful tips that you can follow to get copywriting clients:
- Get continuous training. The thing about writing is that there is always, always room for improvement. If you want to get ahead of the game, you should take the effort to constantly polish your writing skills and attend workshops and trainings. You could look for such workshops at community colleges. Another advantage of participating in such trainings is that you could start establishing your contacts by talking with your instructors and your classmates and letting them know of your copywriting business. Remember, nothing beats job recommendations and job referrals when it comes to acquiring clients.
- Prepare business cards. You should design professional-looking business cards, and have them with you at all times. Include a catchy tag line - this should be a testimony to your skills as a copywriter. This way, you'd be sure to give your contact details every time you meet somebody who might be a potential customer.
- Maintain a website. The Internet is your friend! Take opportunity to use the virtually free and limitless advertising you could have with websites and social networking sites such as Facebook and MySpace. You should include your website or blog address in your business card, and here you could post samples of your work, and a list of clients you have worked with.
- Cold call local businesses. Your first target should be the businesses around your area. Remember, even local, small-scale businesses are looking for copywriters, and it's likely that they just don't know where to look. Call up businesses, and it helps if these are the businesses that you yourself patronize. This way, they would know who you are and would likely put you at the top of their list if they need somebody to do copywriting jobs.
- Join copywriter's organizations. Again, it would help tremendously if you got into the hub of things. You should join copywriter's associations, to increase your chances of getting the right referrals and possibly be part of teams working on big ad projects.
- Send direct mail. Acquire listings and addresses of local businesses, and send out direct mail to advertise your services. Do know that most businesses usually throw away direct mail without ever opening them; that's why it's important that you know of some techniques to make sure that your direct mail gets read. Read this article for some great tips.
There you have it! These are just some of the ways that you can get copywriting clients. Remember, your first assignment while you don't have a client base yet, is to advertise your own business, and to make sure that people know about you! Good luck, and hope this helped you out!