Running a home business site can be a very lucrative venture. The initial investment is relatively low compared to a business that requires office or shop space, and your business reaches a much, much wider market. Operational costs are also considerably lower. If you’re interested in creating a website for a home-based business, here are a few things that will help you maximize the work done by your site.
- Website design. One of the main things to consider is the design of your website. Not only should it grab your market’s attention, but it should also be easy on the eyes. It has to be comfortable to look at. This entails easily readable text, eye-friendly colors, and oodles of white space. Of course, the white space doesn’t necessarily have to be white, but just relatively empty space. A cluttered website looks both dated and unprofessional, so make sure your design is an elegant one.
There are many other things to think about regarding the design of your site, so it’s best to do a little research. Do a Google search for “best web designs”, and you’ll get links to sites like www.thebestdesigns.com, www.cssstar.com and www.bestwebgallery.com, which regularly compile galleries of websites with exceptional design. You can learn a thing or two from the sites these galleries lead you to, and apply them to your own business site.
- Look for a good designer. If design’s not exactly your thing, you can always get someone else to do it for you. Search Google for “web designer” and take your pick from the many options provided for you. You can also look for a freelance web designer at sites like www.getafreelancer.com, commissioning a design from www.blogics.com or by posting an ad on sites like CraigsList. Just make sure that when you do get someone to do your design for you, you know exactly who you’re hiring. Interview the designer and ask to see his or her portfolio, so you can be assured you’re getting the right person for the job. If you can, contact a few of the designer’s former clients to get feedback on your prospect’s work ethics.
- Organization. Another thing to consider is the organization of your site’s content. A simple, functional website should focus primarily on its product and/or services. If you’re selling homemade arts and crafts, make sure that the words, pictures, and any other media tell your website’s visitors, “I’m selling home-made arts and crafts”.
If you’ve got a more complex website working for you, then you should make the content convenient for your site’s visitors. Provide features that will make it easy to browse through your site and to find a specific item to purchase. Start by having a well-organized menu directing your customers to each section of the site. A navigation bar telling users what page they’re currently on would be helpful, too. If your site’s got mountains of information, give your customers a search bar for their convenience.
- Search engine optimization. Lastly, you’ll want to ensure your site is optimized for search engines. If your business has several keywords that will guide users to your site, make sure that those keywords make up 3-5% of your site’s content. You can look up more tips on Search Engine Optimization, or refer to Google’s guide for making your site search friendly.
Good luck with the business!