Hiring good car salesmen for your business or dealership can seem easy at first. You may have a few preconceived notions about what makes a good car salesman. Is it his panache? His way with words? His customer service attitude? While these are all very important factors, there are also a few things that you will have to look out for in search of the right car salesman to join your sales team. The right sales team can make or break a business, so remember to choose wisely.
One of the main things that customers appreciate is a warm, pleasing personality. When your customers walk into your dealership, many will already have an idea of what kind of car they want. A good car salesman is able to welcome these people into your establishment, get them comfortable with the idea of purchasing a car from you, and explain the details that they need to know about the car. What you are looking for is a car salesman who isn't afraid to let the customers do the talking. If they really are serious buyers, they would have already done their research on the basic specifications of the car. Your car salesmen should allow the customer to speak freely, as they will tell you everything you need to know in order to make a sale. Your car salesman should also know how to ask minimal questions - he should not be too assuming and suggest to the customer that he, as a car salesman, knows better. You are looking to hire someone who will agree with the customer, and who is able to listen to and act on the customer's specific needs.
With regard to personal demeanor, you are looking to hire someone who is confident, and can maintain eye contact. You will notice this right off the bat during the interview. A confident person has no problem maintaining eye contact. It is a sign of sincerity and genuine interest, and one that your customers will appreciate as well. This initial sign of confidence will help your car salesman establish good rapport with your clients.
You want to hire a car salesman who understands the value of establishing customer relationships. He can use these relationships later on for repeat business. Try to get a feel if the person you are interviewing is more interested in making a profit from the sale, or if he genuinely wants to establish client relationships. Long-standing client relationships equate to repeat business, and this is what you and your sales team is looking for.
A good car salesman must be familiar with his product. He should know all of the car's ins and outs, its latest features, additions, safety measures, fuel consumption, emission levels, etc. After answering the customer's initial questions, a good car salesman will be able to offer additional information to the client, should the client require it. It is at this point that a good car salesman will be able to consummate the sale. Make sure that you are able to hire someone with a passion for the business, a strong sense of customer service and business development, paired with the right technical know-how, and you'll know that you've found the right car salesman for the job.