In any business, marketing helps promote sales, boost consumer confidence, and generally enhance the image of a brand, whether it's for a product or service. Unfortunately, not all businesses can afford to hire in-house marketing staff to plan, design and execute marketing campaigns.
Most businesses would resort to hiring marketing help from outside when running marketing campaigns. Here are a few ways you can find help in pushing your product or simply enhancing the way people view your brand.
Advertising firms. Not all companies have the creativity to plan and execute effective advertising. Ad companies have experience in running campaigns in different mediums, be these traditional ones like broadcast, print or outdoor ads, or new-media like online advertisements.
Public relations firms. PR firms are generally regarded as the best people to come to for damage control, especially when things go awry with one's product or service. However, on a positive note, a business can also employ the help of a PR firm when running marketing campaigns. Public relations firms use different ways of reaching out to the public compared to direct advertising. PR firms would sometimes hold parties and events that cater to your target market. These can also run various promotional campaigns in cooperation with retail stores and other companies.
Social media. Marketing through blogs, forums and other social mediums like Twitter and Facebook is now a popular option for businesses. Aside from being mostly free, blogs and social networks are useful in engaging the public in active discussions that are relevant to your brand, product or service. The task of writing a blog or a social network profile can be taken care of by an executive or officer of the company.
However, sometimes it's usually better to let someone with a knack for writing and networking do the job, like an engineer or designer who can come up with good commentary, and who can attract readers. Otherwise, your business can hire help from an outside consultant who can build and manage these social media profiles for you.
Promotional merchandizers. These marketing personnel, often called "promodizers" work on site at retail stores, grocery stores, malls and other places, to tell people about the benefits of your product or service. If your product comes in small packages, they can even give out free samples. At the very least, they can hand out brochures, coupons, pamphlets, and other promotional materials that customers can hold on to while at the store. These personnel can often be hired on a casual basis, and little training is needed, unless your product requires a very in-depth knowledge to explain. If you run a retail store, shop or restaurant, then these people can simply stand in front of your door and hand materials to shoppers or diners.
Marketing is not just about selling and pushing products. It's about enhancing your brand, and making people better aware of what your company has to offer. A business can employ several means of marketing, depending on its nature. Marketing help comes in many forms, and different people with different areas of expertise.