How To Make a Business Sign

Business Signs
Businesses all need signs announcing their business name. Business signs are everywhere.  Some signs catch attention more quickly than others.  A business sign can be made by professional sign companies.  Such companies help businesses choose the most appropriate signs to display their business name.

Do-It-Yourself Business Signs
Depending on the size of the sign, this can also be a do-it-yourself project if you have the right tools. Large billboard signs are best left to professionals. For smaller companies, your business sign can be created easily from any number of materials such as metal, wood, plastic and glass. The first issue to consider is location.  Locate the business sign where there is good visibility. A business sign is useless if it can't be seen clearly from the best vantage point: a distance of at least 100 feet. This is important for "impulse shoppers" who stop in on the spur of the moment, as well as new customers and vendors who need to find your business.

Choose the Best Designs For Business Signs
Compatibility with services or products is key to making the most effective business sign.   Design the sign before you make it.  Consider several designs before settling on one. The business name should have prominence over other information on the sign. Add the address, making sure the street number is large enough to be seen clearly. If space is available, include the service or product offered, if this is not already part of the business name.  A phone number is optional. A phone number is useful for businesses with a lot of "walk-in" traffic.

A business sign is an opportunity to display your company logo. Company logos help establish business recognition as well as a trade name. For logos to be effective, choose display colors best suited to the business name.  Primary colors and black and white are common colors for business signs. Its advisable to use no more than 3 or 4 colors.  Choose fonts that are easy to read.  Pre-printed lettering can be found in most print shops for a reasonable price.  List accurate dimensions on the design sketch where print occurs and allow for a generous amount of "white space" between lines of text.

The Final Product
Once the material, print style and color scheme are selected, follow the design sketch and print format.  Use a yardstick or T-square ruler to insure perfect placement of text. It's helpful to create a "draft" on poster board before finalizing.