Creating a flyer can be a simple and efficient way to get your message out. Whether you are announcing news regarding your business or your bake sale, there are a few guidelines you should follow to make an effective flyer. These steps should help you along the way.
- Catch the reader’s eye instantly. There are tons of options for catching your reader’s attention but there is no need to embrace a gimmick. Instead use simple, clear language they can relate to. Create an effective headline such as Bake Sale, 50% Off, Save the Forest. Choose the headline that speaks to exactly what you are advertising.
- Hit the five Ws - Who, What, Where, When and Why. Step one is all about the what, so the rest of the flyer needs to cover the rest. For example, if your store is having an end of season sale this weekend at the location on Main Street, you know all you need to know to answer the questions. Who – the store, What – the sale, Where – the Main Street location, When – this weekend and Why – end of the season. Apply this same simple logic to your own flyer.
- Keep it simple. People may only spend seconds to glance at your flyer so it should be easy to read with just the pertinent details. If you are using an image, keep it simple to one or two maximum. Any more and your flyer will have too many visual elements and will just be distracting and jumbled.
- Use one headline font and one text font. This is a rule, not a suggestion. If you do nothing else on this list, do this. It is tempting to pretty up a flyer by using a variety of unique fonts but you should fight the urge. More than two fonts distracts from your message.
- Leave plenty of empty space. A quick glance at a flyer tells most readers if they want to know more. If there is too much to look at or a big block of text, most will skip the effort and move on to something else. White, empty space is pleasing to the eye as well as relaxing so make sure the text and images you use are balanced with space.
- Place your name and contact information near the bottom. People remember what they read near the end of a flyer more than what they found at the top. So place the name of your organization, business, school or charity so it is one of the last two lines of text at the bottom of the page.
- Provide a call to action. The call to action is the final bit of the flyer. It tells your audience what it is you want them to do. Your statement should be simple yet direct using active verbs such as join us, sign here, buy these desserts, donate or even write your congressman. Be specific. The purpose of the flyer is to get your audience to do something.
Creating flyers is fun when you keep this guide in mind and you remember that simple and direct is best. Experiment with two or three layouts and messages before you print your final flyer. Often your second idea is better than your first.