In taking your business to a higher level, consider marketing your product nationally. You should have great confidence in your product first before taking this step. Once you have that great product, targeting the whole country as your customers would be the next step.
Take note of the wants and needs of your potential customers. Note down the reason why people would need to purchase your product. Focus on addressing those needs, such as they become the highlights of your product. People would want their needs met first and care less for the actual function of the products. Construct sassy and catchy slogans that would get the attention of potential customers. This would enable your product to be easily remembered and recognized.
Put up a website for your product. Have your advertisements point to that website and potential buyers and customers would go and visit that site. Set it up in a way that they would be able to leave comments about your product and even place orders.
Contact national retailers and inquire about getting shelf space. Individual stores would usually require a go signal from the headquarters to have your product distributed in their chain of stores.
Have advertisements printed on mail catalogs as well. Have your website or contact information printed on your product page, so potential customers can could go to the website you have created for a more detailed description of your product and of course place their orders.
Be prepared to go around the country yourself with your product in attending trade shows. Of course, people would want to know how a product works before actually making a purchase. Make sure that your product stands out and puts up a good show. You would usually meet prospective customers and distributors here.
Network. Networking is also very much essential if you would want your product to go nationwide. Knowing and meeting up with other entrepreneurs would help widen your network. This would increase recognition for your product and you would be able to pick up other marketing techniques and practices.
Have other stores sell your product in their own websites as well. Making the product available from other sources would help in spreading the word about your product and would definitely increase the range of your market.
Utilize the influence of celebrities. Contact infomercial companies and work with them in increasing the exposure of your product. Send out samples to well known individuals. It would be a good testimonial to the product if people see them using it or talking about it online and offline.
Be involved and participate in product marketing seminars. Try to learn as much as you can from professionals in various industries. This would build your confidence in dealing with a lot of other professionals in the country. This would help you in directing your product to be known nationwide.
Marketing your product nationally could be a challenging task. There are a lot of risks involved, but you get to reap the potentials of a bigger market.