A good business venture that is pretty easy to start and manage is a sandwich shop. All you really have to do is select a location with a huge amount of constant foot traffic like a college or business district and serve good sandwiches and your venture will be golden. The reason behind this is that these people will always look for food on the go especially if the environment is fast-paced. Here are some tips on how to open your own sandwich shop and run it efficiently.
Do the legwork. If you are not familiar with the sandwich shop business, then you will have to do some legwork and gather data to familiarize yourself with the business. To accomplish that, look for successful sandwich shops and see how they are able to survive and make a profit. Take note of their locations, prices, and menu. Observe how they operate and the promotional and marketing tools they use. If you have time, try to enroll in food or cooking classes that feature making sandwiches. You will learn how to make different sandwiches and the ingredients for it.
Write a business plan. Like any other start up business, the process will start with a solid and written business plan. Based on your research and observations, plot down your business goals, financial projections, and other details that will help you see if the plan is viable and feasible. If you are planning on getting capital by way of a business loan, then you will definitely need a good and solid business plan.
Select a location. A major factor of a success of any sandwich shop or restaurant for that matter is selecting the location. Since sandwiches are aimed at people that are hungry but don’t have time to sit down and take their time eating, then you will want to go with a location in the business district or near a college. Museums and parks can be great locations as well.
Set things up. Once the location and capital is set, start renovating the place to seem like a good sandwich place. If you want something fancy, then hire an interior designer to work on it. Get the necessary equipment, furniture, and tools for the place. Make sure your vendors and suppliers can supply you with the ingredients you need consistently and on time. Finally, hire a couple of people to help you man the place.
Start marketing. Here is the kicker in opening a sandwich shop or any type of business, as a matter of fact. Marketing is what makes or breaks businesses. You should always respect the value of good marketing strategies. For a sandwich shop, you don’t really need to spend a lot on marketing. All you really need is to print menus on flyers and distribute it around. Give flyers to various offices near your shop and to people walking past your shop. Make sure to put a large sign in front of your shop that includes a menu and some photos of what your sandwiches look like. To boost the initial influx of customers, try to feature a nice promotional stunt like a buy two, take one sandwich kind of thing. This should encourage them to try out your sandwiches. Let the taste do the rest.
Make sure your sandwiches are good and worthy for a customer comeback. Try to feature new and unique sandwiches to pique the curiosity of your customers.