Opening an events company isn't for shrinking violets. It’s a business where a fun personality, stage presence and a confidence level that inspires others to trust you are key elements to success. If you want to be paid for your time and talent clients will expect flawless and memorable events.
You don’t need a college degree or impressive event planning credentials to be an event planner; however, common sense and the ability to juggle many things at once without missing details are important. In addition, good organizational skills, business savvy and a genuine love for people makes event planning a profitable and rewarding career choice.
An event planning business also doesn’t require lots of money, equipment or a fancy office. If you have a computer and a telephone this business can be started from your kitchen table. Market the business by first choosing a name - using your own name is the easiest way to start.
Decide what type of event planner you want to be by assessing your skill set. Start the networking process by designing a flyer to pass out in the community. Send an email blast to your friends and family announcing your new business and ask them for business or referrals, and ask them to forward your announcement to people they know. Many event planners start by planning parties, family reunions, or children’s parties.
Start to draft a business plan. Write down short- and long-term goals; create a mission statement or “motto”. The business plan is a work-in-progress. As you complete marketing strategies and learn more about ways you can expand, add these elements to your business plan. The internet has samples of business plans and SCORE (Service Corps of Retired Executives) has free templates for developing business plans.
Business books stress developing business plans before you start a business; however, if you plan and execute one event and write down each step you took to plan it, you will have already taken a number of the first steps to create your business plan. Simple is always best. When the business grows or you need investors, a formal business plan then becomes necessary.
Start networking today. Join business associations in your community; sign up with a leads group or small business forums. Use all available social networking sites - including Facebook, MySpace, LinkedIn, Twitter, and Plaxo - to promote your business.
Event planning is a billion-dollar business with room for anyone who has determination to succeed. If you enjoy challenges, can see the big picture and have passion, hang out your shingle because success as an event planner is in your future.