Transportation is one of the necessities of life. People are constantly moving from point A to point B, and most of the time, this is without fuss. However, during special occasions, one would want to move around in style, and this is where a limo service comes in. A limo service caters to clientele who need a chauffeured car chartered for any duration from several hours to several days. Most of the time, the trip involves attending formal affairs or events. Sometimes, a limo is hired for VIP guests. In some instances, a limo service is contracted on a regular basis to shuttle important people around town, to airports, business meetings, and the like.
Running a limousine service is a fairly straightforward business, assuming you have the capability, the manpower and the right marketing. Here are a few basics in providing limo services.
Run a fleet of limousines. What’s a limo service without cars? For a start, you can launch your business with just one limousine. The best choices in this regard are trusted limousine brands and models, like a Lincoln Town Car, if you prefer local. You can also choose foreign marques that create stretch limos, like Mercedes-Benz and Rolls-Royce. You can even be the chauffeur, if you have yet to find a capable driver.
Your fleet has to grow, though, if you want to expand your business. You don’t necessarily have to run a fleet of all stretch limousines. You can give customers other options, like formal, full-sized sedans, SUVs, and the like. For novelty, you can even offer bullet-proof limousines and other fancy services.
While buying automobiles is often a big expense, you can try negotiating with an auto dealer for a lease. That way, you don’t necessarily have to pay expensive finance charges with the bank, and you have the option of upgrading to a newer car every few years. With leasing, a business can treat automobiles as an expense rather than an asset, and therefore this will help minimize your tax responsibilities.
Get good drivers. You have the cars, now you need chauffeurs who can drive your clients around town. Be sure to hire drivers with professional licenses. It’s also best if you train your drivers on the etiquette and protocols involved in driving a limousine. Your drivers should also be familiar with the city and state, so that they can get their passengers to their intended destination on time.
Market your services. Running a limousine service would require you to be in close contact with establishments that will require such services. For instance, hotels often have their own fleets of hotel cars, but they might need to contract a limo service if their guests need a more upscale ride. Wedding coordinators and funeral directors would often need limo services, too. Another possible regular client would be the offices of embassies and diplomats. These often have their own service vehicles, but when foreign dignitaries visit, they might want to travel on a stretch limousine instead of the usual embassy vehicle.
Then, of course, there are the usual business permits and licenses that might be required, depending on which state you are operating your limo service from. You would also need insurance to cover for any damages or losses. Running a limo service can be a profitable business if you know how to market it well, and if you have capable drivers who can provide a safe and memorable trip to your clients.