Getting the word out that you are in business, or that you are promoting an event, a cause or a project may seem easy, with all the forms of advertising that you can take advantage of. But one of the cheapest and most effective ways to reach your target market or audience is through an email campaign. Sending out emails cost practically nothing (except that you need an Internet connection and your computer consumes electricity), compared to print, radio or television ads that cost a lot.
To run a successful email campaign, you need to consider the following factors before you start sending emails out:
Determine the content of your email campaign. Write down the objective of your email campaign: is this for business or for a charity project? Either way, it is most likely to promote something that aims to raise funds. Create a message that will catch the attention of your target audience long enough for them to read it to the end. Then provide a link to your website for them to get more information, or provide a button they can just click, since searching for your website or typing the URL on a new window might be too much of a hassle for some people.
If you are trying to sell a product or service, it is best to minimize the selling portion and instead focus on providing the reader with information that will be of value, which is related to your product or service. If you are promoting a wedding coordinator service, then you might want to include a newsletter subscription about weddings – preparations, wedding gowns, venues, etc. as long as it adds value to the service you are offering.
If you are promoting a cause or a charity event, then it is best to provide your reader with a sample success story related to the cause. This usually inspires people to read more, get involved and tell other people about the project.
Make a list of email addresses. You may have an initial list of email addresses, but to grow your list, it is advisable to have a subscription of some sort in your website (of course it is assumed that your business or project has an official website already), wherein your readers can receive regular newsletters or articles if they sign up. The more subscribers you have, the more email addresses you will get.
Follow through. Sending only one email for an email campaign will not work. You need to follow through with more emails that are sent in a certain period to make sure your readers and subscribers do not treat your emails as spam. Once a month at the very least is reasonable. If they subscribe for a weekly newsletter, then design your email in such a way that it has something new in the message and not just a typical “here is this week’s newsletter”. Make it creative, engaging your reader’s attention and interest.
Use available software to help you have an organized email campaign. When you need to send out subscriptions to hundreds of email addresses, you will need help. Make use of software that specifically manages bulk emails.