Starting a beauty supply store is not for ninnies. Just like other business ventures, this line of work needs good marketing skills, a good place and a good background on what makes beauty beautiful. Start with a good capital and a good stock of research on what's in and what's out with the cosmetic industry and beauty supply. These tips will also help you get started.
- Getting started. Start with assessing what products are in or out. Ask neighbors and friends or your officemates. Or observe closely what products they usually use or want to buy. There are two types of stores: one that sells everything and one that sells everything of one type. Does your business sell products of a beauty salon? Or perfume and lotions? Be discreet on what type your business needs.
- Money matters. Once products are thought over, start saving up for enough salon supplies and the potential payment for mortgage or lease on the space and/or store. The store may or may not be important. What's more important is that the products selected are the ones that are marketable for customers (and if they're not, convince them, but then, that's another story).
- Know where to sell. Some business establishments build stores. Some may go online. Others choose to sell by word. It doesn't matter how you start or if you build a beauty store. You may sell your products through the third option (sell by word), then work your way online (like Sally's Beauty) or to stores or even eventually all three. Choose the location by what's more convenient for you (and your pocket) at the moment.
- Get suppliers. Select one or two with your products in mind. Get two or more suppliers if your customers prefer a lot of brands.
- Know your products. Part of a good business is knowing what your business is about. Short of using the products themselves, you should be able to know the basic principles of applying make-up, ironing hair, or applying a homemade spa kit. Your customers will appreciate hands-on experience from handling your products and will trust a business manager who actually knows and can relate to their preference and needs. In addition, take down what's suitable for different types of skin, hair or lips. This may be helpful in helping your customers choose your items. If the list of products gets too long, you may also set up a customer service committee. Hire or get someone to keep up with the updates and then find out all there is to a product.
- Get a permit. Legalities and formalities differ from state to state. What is applicable for Seattle, for example may not be applicable to Texas.
- Advertise. There are a lot of ways to introduce your store into the market. You may give out flyers, paste posters or spread the news, etc. Some shops may give out a sale on opening day to promote their products.
- Don't forget to do the final touches on your store. Buy salon equipment and salon supplies to be placed on shelves and glass stands. Have the whole store cleaned and attractive.
Business is business. Know your customers and know your beauty supply. The secret in doing business is to know what sells and keeping your customers happy.