Many people are fascinated with FM radio stations even in this high technology generation of iPods, Zunes, and other music-related gadgetry. You can hear music hits for free and in a wide variety.
It has a big potential market since commercial establishments can pay to advertise their company thru your station. You can also fulfill your dreams of being a disc jockey when you have your own FM Station and change the traditional ways of running this kind of business by offering new ideas. So, are you eager to start your own FM commercial radio station? Here are some ways.
Choose what you want to create. There are three alternatives for starting up an FM station. It could be lower power, full power or thru internet streaming. Low power stations reach a smaller radius than full power stations which provide maximum coverage which enables you to reach far out places. You can even broadcast throughout the world if you decide to setup an FM station through internet streaming. You just have to have a high-speed internet connection since you will use a large amount of bandwidth.
Consider your budget. You may want to startup as low power FM station first then ascend to full power if your FM station has many followers already. Low power FM stations do not require as much money as full power ones. So, starting out small is not that bad. You will also not lose as much money if ever your station will not be successful.
Have permits and licenses. You should secure the permits and licenses that you need in order to put up your FM station. You are required to do this to be able to make sure that you will have the correct service that you can cater to your listeners. You will also need these permits in constructing your station and other broadcasting equipment. Bear in mind that permits on transmissions have expirations, so be sure to renew your permit before it expires so that you will have continuous broadcasts.
Other things to consider: You have to know the process on how to obtain an FM frequency, how many Watts you will have to broadcast with to have the coverage that you desire, what music royalties you have to pay to record companies, what kind of transmitter you will need to achieve, the service that you would like to give, and the software that you will use for the transmission.
You will also need to hire disc jockeys that will be in shifts throughout the broadcasts. Be sure to devise programs that will make the listeners interested with your station. It is not enough to play music and commercials to run your FM station. You may need to invite local artists to play in your station or conduct interviews and contests. You can also provide listener interaction through live greetings, and other stuffs that would make your FM station interesting.
Making a business work is hard work for anyone who desires to put up a business and not work for somebody else. It takes guts, dedication and lots of hard work and creativity to succeed in your chosen business.