How To Understand the Better Business Bureau

When you are shopping online or even at your local mall you will frequently see ‘Member of the Better Business Bureau, or BBB’ and right away you feel good about shopping there. But what exactly is the Better Business Bureau is and how does it work?

The Better Business Bureau has been tracking complaints and keeping tabs on both profit and non-profit companies for more than 75 years now. Each year millions of consumers rely on the Better Business Bureau reliability reports to tell them whether or not a business they are considering is a trustworthy one or not.

The Better Business Bureau is unlike the local Chamber of Commerce in the fact that it does not promote any business over another. Instead it gathers information on companies both private and non-private and charities as well then publishes its findings in their reliability reports. The whole idea is to keep the consumer informed and let them read through all the available information to better formulate which company in their area is the one they want to deal with.

If you'd like to get your business listed with the Better Business Bureau, it's necessary that you comply with some basic standards of business etiquette and complete work in a timely fashion.  To learn how to streamline your business operations and get your company up to snuff, you might want to think about taking some online business management courses.  Click here, and you'll find out how to sign up with a great online business education program.

Step 1

One of the main functions of the Better Business Bureau is to try to help resolve complaints from customers against businesses. If a customer is unsatisfied with the company that they have dealt with they can file a claim with the Better Business Bureau and they will then contact the business on the customer’s behalf and try to help resolve the matter. Many people think that the Better Business Bureau only helps with companies that are members of the local BBB or accredited by the BBB, but the fact is that they help with complaints from both accredited and non-accredited businesses. According to the Better Business Bureau, they are able to successfully resolve about 70 percent of all the complaints that are filed.

Step 2

To become an accredited member of the local Better Business Bureau, a business must have been in operation for at least one year. They must then fill out an application and pay membership dues to the Better Business Bureau. Part of the application process is proving to the Better Business Bureau that the business can adhere to the standards that the BBB requires to become a member, which could include proving that the business is fully licensed and sells what they advertise.

Step 3

At any time a business can lose its accreditation for any number of reasons. The main reason for losing accreditation is too many complaints from customers. So when you see that a business is accredited by the Better Business Bureau it should indeed lend a vote of confidence to your decision to use that particular company. That is not to say that non-members are all shady, but the stamp of approval certainly helps.

The easiest way to know you are dealing with a company that you can trust is to check out the Better Business Bureau’s website which is Once there, you can enter your zip code and search through your local BBB’s page to see what businesses can be trusted in your area.  To become a trustworthy business, simply implement the policies and procedures that you can learn in any reputable online business management program, and you'll be on your way!

Jason Kay recommends reading BBB ratings of web hosting sites to find an affordable, reliable, web hosting service that meets your needs.

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