A byline is a really effective way to promote your company. It is a great way to get the word around about your business. There are a few simple rules in writing one, and it is not completely difficult. It needs to be concise in order to be effective despite its simplicity.
It should be clear that some bylines only consist of your name as the author and your position in the company. These kinds of bylines are usually placed in magazines and newspapers following headlines of articles. There are, however, some bylines that would consist of other background information.
The following guidelines are for bylines that you would write if you were extensively promoting your company and what it has done for you. Bylines such as this are usually used by companies not particularly pertaining to any form of print media.
- Articulating. Make sure to write your byline in the third person even though you are talking about yourself. This is an important step: you need to keep formality and also to reduce any possible discrimination with regards to gender. Include your name and the name of the company you work for. Ensure that the name/s you are using will make it easy for the public and clients, present and future, to find you. This will help avoid confusion with your readers.
- Sweetening it up. When writing a byline, make sure to include what the company has done for you or vice versa. Keep in mind that you need to make what you say sound appealing to other people, or at the very least make them want to consider going for the company you work for. If you work for an independent person, make sure to describe your experience/s working with that person. Company-based bylines, on the other hand, should give reference to the company, saying what exactly the company does.
Tell the readers what they want to hear: how are you different from other companies? You can also say what makes you stand out within the industry, or why it would be better for future clients to go along with your company as compared to others. Do not include names of competitors. Remember to keep your cool and just sweeten up what you have to say about your company instead of bashing other companies. This will just leave a bad impression.
- Establishing contact. You should include a point of contact between you, who you work for, and the reader. This may be, at its minimum, an email address or a website. You can even include telephone numbers or local numbers that the readers can reach. Do not miss this opportunity! Remember that this is a very important addition to your byline and that this can be the way by which potential customers and clients can reach your company.
Remember that bylines come either before or after articles. Bylines found at the end of articles must be short and concise so that the attention of the reader is not lost. Bylines found at the beginning of articles, on the other hand, should be interesting and catchy. This is the make or break point of establishing contact with readers.
It is not at all difficult to write a byline. Just keep in mind that you should put yourself in the position of prospective readers, reread your byline and check to see whether or not you find it catchy enough. Remember: shorter and catchier leads to a highly effective byline!