How To Write a Telemarketing Script

Writing an effective script for a telemarketing campaign is not an easy thing to do. There are certain guidelines you have to follow, and you will have to take into consideration the effect of the words on a prospective consumer that an agent calls. The script will actually be a sales pitch and wording it perfectly will be required in order to get the consumer curious about what you have to offer. Here are some tips and tricks that you can incorporate when writing your killer telemarketing script.

  • Know the guidelines. The Telephone Consumer Protection Act of 1991 or TCPA is a piece of legislation that mandates all telemarketing companies and campaigns to follow certain guidelines and rules. The Federal Communications Commission or FCC enforces this legislation. Each violation will have large monetary sanctions. Now, this legislation has guidelines that need to be enforced when writing a telemarketing script and implementing a campaign. Read up on rthis law so that you can write a script within its parameters.
  • Start with a greeting and a short introduction. Every telemarketing script should start with a greeting and a short introduction. Something like “Hi” or “Hello” followed by the name of the consumer and an introduction. The introduction should be short and clear with your name and the company you are representing. Consumers will appreciate this straightforward approach and this approach is in line with the TCPA.
  • Include a hook. Once you have greeted the consumer and introduced yourself and your company, tell them the reason why you called. Again, you can use a straightforward approach that you are calling because you are selling them this or that however, most telemarketing experts will recommend inserting a hooking statement that will entice the customer to want to listen and learn more. This could be in a form of a question that appropriately relates to the needs of the consumer. For instance, if you are telemarketing debt consolidation services, then you can maybe ask the consumer if he is having financial problems. If he is, tell him that you may have a solution to the problem that he may be interested in. Include this effective hook into your script. If possible start with it.
  • Be clear and concise. The first 30 seconds of the call is crucial, which is why your script should be able to clearly relate the specific details of your call and how it can benefit your consumer. Make sure that you are able to impart the information within the first 30 seconds.
  • Ask short and direct questions. If part of the telemarketing campaign is to qualify a consumer before offering a product or service, make sure to state the questions clearly with a yes or no answer. The simpler the question, the better.
  • Include rebuttals. The script should have rebuttals integrated that provide choices depending on the reaction and answers of the consumer.

For the end of the script, whether the consumer was accommodating or not, make sure to use a TCPA approved ending line. Thank the consumer for his time and state that if he has any questions, he can call the company you are representing at a specified customer service number.


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