A company profile is referred to as a corporate profile or business profile and can be used on a web site, as a supporting document for financiers when applying for financing, to briefly describe a company's business, or simply to provide company data. It can be used for marketing purposes during trade shows, for mass mailings, or as part of a company's media kit. A company or business profile can also be included in company software or as a tool in recruiting prospective employees. While this article covers the basics of putting together a company profile, if you really want to understand how to compose and use a company profile, media kit, and other tools for enhancing your business you may want to enroll in some business management classes.
Here's how to write a company profile.
When writing an effective company profile, take note of the following guidelines:
- Limit your presentation to contain 250 to 400 words.
- Use simple, short, but concise statements that can be easily understood.
- Avoid giving long descriptions for a subject.
- Check that your contact information is correct and updated.
- Collect as much information about your company.
- Include information to cover the suggested key content areas.
The following are key content areas found in a company profile:
- Summary of the Company's Background - The first part of your company profile should provide background information. Include the year when the business was established or founded, where the main office is located, and the branches or offices, and the specific city and country. Provide a brief description of the type of business and the products or services your company offers, and the industries and clients you serve. Include a short statement of your company philosophy and approach to clients. Mention the size of the business and the company's awards and recognitions.
- Company History - Write a short description of your company history from the time it was established to how it has grown. Provide separate information on how you have expanded to different branches or locations.
- Mission and Vision - Describe the company's mission, values, ethics, and commitment to deliver quality products and customer service. Provide the company vision statement to define future plans.
- Main Business, Products and/or Services - List details of the different products and/or services your company offers. Describe your company experience and expertise that will ensure the company's capability to meet the needs of specific target clients.
- Company Strengths and Achievements - Highlight the company's strengths and milestones that make you unique. Include three competitive advantages and at least three significant achievements that make you stand out.
- Infrastructure - New or advanced factory, office building, transportation, communication facility, or machinery and equipment.
- Directors, Promoters, Proprietors and Staff Qualifications - Information about business partnerships and alliances, names of the directors, promoters or proprietors including their experience, expertise, qualifications, and educational background.
- Marketing Network - Advantages of your marketing network including your regional offices, branches, dealers, and retailers.
- Research and Development - How research and development improves the quality of your products or services.
- Quality Assurance - Detailed information on your patents, certifications, accreditation, publications, tools and technologies used to provide quality products, including details of certifications, like an ISO 9001.
- Clientele - List and number of the top-level clients served and can use as references.
- Customer Services - Description of how you provide the best present and after sales services.
- Company Contact Information - Provide complete company data including mailing addresses, e-mail addresses, landline numbers, fax numbers, and web site URL.
An effective company profile should give a strong impression to your clients no matter what presentation form, design, or report your corporate profile or business profile has prepared. It should clearly convey the company values and build trust for your company brand, product or services. Online business courses can not only help you put together a great company profile, but can teach you how to market every aspect of your company.