The growth of the Internet has spawned a lot of activities and opportunities that can be done online – search information, make purchases, sell items, find people, and deliver news, among others. But with the advent of e-Commerce, the Internet became a source of business and income-generating opportunities for individuals and companies.
If an individual or a company is selling something online, how can you get it noticed amongst thousands and thousands of websites? Here enters Internet marketing. While marketing in itself is challenging in the real world, Internet marketing takes it to a whole new level and is probably even more challenging and complex. If you are a marketing person and are thinking of conquering the online market, or if you are representing a company looking for other means to sell your business online, see below for some tips on how to get it right.
- Email marketing. Everyone who checks his email can see your ad – so imagine how many people you’d reach with an easy and fairly affordable marketing campaign.
- Online writing. If you are writing online articles, you can pitch in your client and get paid for it. Alternatively, companies can get themselves in the stories and get free publicity with news content.
- Search Engine Optimization. If a web surfer looks up your keyword, make sure that your website goes on top of the search list to ensure your site gets visited. This can translate to people buying from you.
- Pay per click. Advertisers will pay you every time their ads get a ‘hit’. There is a system that can track how many hits an ad gets, and advertisers will pay you the amount accordingly.
- Identify your market. Similar to marketing in the real world, it is important that you identify and associate with websites that you know also carries the same target market as yours. You can also adopt the same principle in partnering with blogs and forums whose readers are your potential customers.
- Learn the technology. Learn what online systems have to offer so you can maximize whatever medium you would consider using.
- Social media. Go where the people are – Facebook and Myspace are good social sites, as well as ‘business’ sites. Place an ad, and you can get yourself either noticed or paid (depending on whether you’re the buyer of the marketing service or the provider).
Always visit websites dedicated to Internet marketing. This will ensure that you keep yourself abreast with the latest trends. Remember that before, there were only a few Internet marketing strategies compared to nearly a hundred that we have now. Read and be involved in the Internet marketing circles to make sure that your potential customers see you. If you are the marketing service provider, study your niche and invest there–whether it is email marketing only, or social media marketing. Make sure you have the necessary skills that can translate into effective marketing and bring success to you and your client.