When we say online business cards, we mean two things: those that are electronic or online versions of traditional business cards and those that can be ordered online. Some online business card providers offer both while others just have their gallery of card designs posted on their company website.
Since a business card's effectiveness relies so much on its layout, choosing the right card design is a major task. Whether you will be purchasing business cards to be published and distributed online or you will be ordering business cards in paper form, the basic steps in accomplishing the task are just the same. Here are some things you should know:
- Choose your online business card vendor wisely. With numerous business card providers available online, you should have no reason to limit your choices. The best online business card vendor would have put up a website that is user-friendly. There should be tools within their website where you can view business card design templates that you can actually use and play with. The templates should have an application where the color, font, and graphics can be adjusted according to your preference. Once you have designed your business card according to your taste, you will need to place the order and arrange for payment and delivery options.
- Filling in the contact details the right way. Your business' contact details are also part of card design. The basic contact details should include your company's physical address, phone number, email address, and the website if you have already set one up. You may also want to add a Twitter or Facebook account as social networking sites have proven to be effective marketing places in the Internet today. Choose a font style and size that can be read with ease. It is also a good idea to choose text styles that conform to the general layout or the business that you are in. For instance, you can use playful fonts if your business is related to kids or parties but you cannot use these if your business deals with the more professional clientele.
If you are tech savvy and you want to save a little on making a business card, you can always purchase software that includes business card design templates. Examples of software that have built-in business card design templates are Microsoft Publisher and Broderbund's Print Master series. These software programs allow you to design your own business card and print them on cards or publish them online. If you want to start from scratch and are up to the challenge, you can use Adobe Photoshop.
Gone are the days when businesses were confined to using only traditional marketing tools. Today, business cards are one of the vital tools needed in efficient marketing. The high demand of online businesses cards has made it easy for business owners to find resources and business card providers online.
The design of the business card tells so much about a business and its owners. First impressions last, as the saying goes. It is always best to invest time, energy, and finances in achieving the perfect card design for your business card.