Many start-up businesses or self-employed professionals feel that they can save a little money by using their personal email accounts for their professional needs. What these people quickly find is that free email services can rarely meet their professional needs. Furthermore, personal email accounts may give potential clients the wrong impression about your commitment to your business. Since many scams use temporary or free email accounts, you can put your customers' minds at ease by taking the steps necessary to set up a private business email.
Choosing a business email provider
When setting up your first business email, you'll have many services from which to choose. You can set up a business email through your Internet provider, through your website's host, or through a third-party email service. The right choice for you will depend on your unique professional needs. If you are opening an account largely to deal with ebusiness transactions, then why not choose an address that's attached to your website? It will be easy for your clients to remember, and will allow you to multitask when making changes to your site, plus you can add additional addresses for other employees later.
Another option is to set up an email with your Internet provider. This option often comes free with the cost of your Internet service and looks more professional than using a free service like Yahoo or MSN. The downside to using these emails for business is that they are not always accessible. In other words, when your service is down your email will be inaccessible too, and if you have to change providers then you will lose the email address that your business associates have become familiar with.
Your last business email option is an online service like gmail. The upside to these services is that they are accessible from anywhere. The downside is that free services rarely offer the space or security necessary for a long-term business account. Free email accounts are frequent targets of hackers, spammers and scammers. These accounts are really only suitable for a one man show with low volume.
Using your new business email
Once you've selected an email provider, be sure to familiarize yourself with all the features of your new account. Folders can be a very useful way to organize mail you'd like to keep but don't need to have in your main inbox. Mass mailing services are an easy and effective way to let your business associates and clients know your new address. Set your spam filters early to avoid getting flooded by irrelevant emails, but be sure to put your important clients on the approved mailing list so their correspondence doesn't end up in the junk folder.