While practicing search engine optimization, you will find that search engine marketing is most effective through certain strategies. Choosing the proper keywords and keyphrases, building backlinks, social networking, and bookmarking on frequently visited sites all help in your search engine promotion. They will help you get top search engine rankings and search engine positioning. However, there are still a few more tools and tips that you can follow to further increase the effectiveness of search engine marketing.
You need to find out if your search engine marketing is effective in the first place. Your search engine optimization techniques may be for naught if they aren't getting you any results. Thankfully, the Internet gives you numerous tools and services to help find that out.
Google Insights for Search, for instance, is one of the best free services designed for search engine marketing. It allows you to test your keywords and keyphrases for search engine optimization. You can compare the search volume patterns of certain regions, time frames, and categories. Just enter your keywords, and you'll get a graph detailing their popularity, percentage of related searches, and what countries are searching for them, among other valuable pieces of data. From this information, you can then determine which keywords and keyphrases will give you better search engine placement.
Another one of Google's excellent free web tools and services is Google Analytics. All you have to do is log on with your Google account and paste the code they provide into your site's code. The service will then track all the traffic on your site, telling you how many visitors you're getting, where they're coming from, and what pages they frequent. You will then know how to improve your search engine marketing techniques based on the data provided.
To further enhance your search engine positioning, you'll want to check your backlinks. By knowing where your backlinks are coming from, you can modify your search engine marketing accordingly. Two powerful tools for checking this out are BackLink Watch and WhoLinksToMe.
One of the most important tips that any search engine optimization specialist will give you is that you'll need to check the difficulty of your keywords. The proper keywords will help give you top search engine ranking. You'll want keywords and keyphrases with low difficulty indexes to achieve better search engine placement. The easier your keywords are, the more effective your search engine marketing will be. A handy website to visit for this is SEO Keyword Difficulty.
Your search engine marketing won't be so helpful if you can't get people to stay on your website, and one big factor in that respect is the time it takes for your site to load. One of the tools that can help you out with this is Octagate Site Timer. The service allows you to screen how long it takes to load specific pages in your website and to download all the content directly linked to them.
Lastly, you'll want to avail of Website Grader's services. It's a free web tool that measures your website's overall search engine marketing effectiveness. It compiles all your traffic, search engine optimization, social popularity and all other relevant information into an overall website score. It also provides a few tips on how to improve your score based on a marketing point-of-view.