In the last few years, viral sites have been the talk of the nation. Friends have been reunited across the world and new friendships have been created. However, as global usage of the internet increases, viral sites have also become a strong advertising base. Those who have taken advantage of the opportunity to share their products or service using social networking sites have seen an influx in their sales. Nevertheless, for every success story there are numerous companies who haven't seen any response at all. It's important to know the most effective techniques in using viral sites to market whatever you are trying to sell.
When marketing a service or product, always maintain a substantial amount of contacts and sustain their trust. The key to successfully utilizing a social network is to stay connected. Respond to posts; comment on photos. Make your presence known. Once you have a number of contacts with whom you're in regular communication, it's time to promote.
It is important to know the limits of viral sites. Those who use them for social networking do not want to be bombarded with bulk emails or posts promoting products and services. Figure out a way introduce what you have to offer in a friendly manner. Make contacts aware of your service without making them feel like they're being harassed by spam.
As we all know, the internet has evolved into one of the most popular ways to pass around information. Those who want to utilize social networking sites to promote can use this as a significant advantage. Once you have achieved valued customers and provided them with the best possible service, let those customers work for you. Have them spread the word about your business; offer surveys and post the results on your site, or request testimonials. If a mind-blowing experience has been delivered to your customers, they will have no problem promoting your company. Sites like LinkedIn are perfect for building a public 'portfolio' of satisfied customers. You may also consider giving incentives to loyal customers for helping to spread the word on their own blogs or through word-of-mouth.
People who surf the internet are extremely curious. They love clicking on links and seeing where they go. Insert links in your comments and posts. Introduce your link enticing them to click. Moreover, when they click, make sure they're directed to something that grasps their attention. It must be the assumption that a potential viewer has a short attention span and needs to be intrigued instantly.
It may also be a good idea to utilize viral sites as a source of feedback for the product or service. People love giving their input. Use the viral sites as a forum and allow contacts to offer suggestions on how you can improve. People will see you making an effort to deliver the best quality service or product and will more than likely consider using what is offered.