Customers are the center of every business. Without them, a business would simply fall to its ruins or worse, ruin the rest of your life. So, the issue of customer service comes into the spotlight. Having customer support is just like assigning your own mouth to answer any calls. If your help desk is messing it up, for the customers, you are personally taking them for granted. And from the looks of the situation, it is bad for business. On the contrary, if you are keeping a well-trained help desk then your customers will praise your business and probably promote your services if they have the chance to do so.
An army of these assistants will do the job for a company like Apple but this is not always the case. The truth is that smaller companies don't have the luxury of assigning an entire group of technical support personnel. Their best option is to have a person or two on sales training. And when they are well oriented with the loops in your company, you can assign them to answering queries from your customers. Why I have to stress out that even small businesses need help representatives is because it provides customer satisfaction.
As customers benefit from these services, you can also gain something from it. Let's say that a customer is purchasing a product online. When it came to the form of payment, the customer paid in using a credit card. Information was exchanged and things were done properly. The item was charged under the person's credit card and the package was ready for delivery via a carrier. When the package didn't arrive, your customer calls and claims that she is unsatisfied. If you have a well-trained company representative, you will probably be able to keep the customer talking then present a plausible solution. If executed properly, you could keep the transaction or even encourage the customer to buy some more of your products.
It is unavoidable to have problems in your business and have customers that are impossible to deal with. For an owner who has too much in your schedule, answering bitter customers is a very bad idea. Having an assistant to receive the grievances of customers could never be a task for those that have too much on their mind. Most of the time, when you encounter a confrontation that has turned for the worse, there are two things that can come out from it. One, your customer will not be using your service. And two, your customer will be spreading the news about how unsatisfied he was with your services. A simple tip, only three out of ten topics in every conversation that we make are nice things while the rest are imperfections of others and maybe even our own. This means that in a casual table conversation, more of the bad things in our lives come out than those that are good. So, you can be sure that your client will be talking about you in a less desirable manner in the near future.
Therefore, if you are in a business and you want it to grow or, at least keep it, try to have the best customer service that you can afford.