Freelance writers provide valuable services to a wide variety of businesses. Many publications, both online and traditional, utilize the talents of freelancers to provide occasional, and sometimes regular submissions. Many, if not most, successful writers got their start by taking freelance work. These pieces not only help to build a writer's portfolio, but writers, both novice and well established, often seek freelance jobs to supplement their income and build contacts.
Because of the benefits to writers for taking freelance work, offering writing jobs is likely to get you an enormous response. There a few guidelines to consider when posting freelance writing jobs:
- Know your market. If you require a piece with local flavor, advertise in small, specific areas. Most cities have a hometown newspaper, so when knowledge of the locale is vital, that would be your best place to start.
- Prepare for an onslaught. Good freelance work is the lifeblood of many writers, so expect a large response to your ads. Consider adding a mailbox to your phone system specifically for replies and if you are advertising online, it would be wise to designate a separate email address just for writers' correspondence.
- Do a search. A quick entry of "freelance writers" into your favorite search engine will result in a feast of sites that allow employers to post help wanted ads for freelancers.
- Keep an eye on the bottom line. Advertising costs vary dramatically in both the real world and online. Comparison shop for the best prices.
- Know what you want. If you require an experienced writer, say so and mention that you'll want to see published clips. Writers are a hungry breed and often will inquire about positions for which they are poorly qualified unless the job poster makes it immediately clear that there are fairly rigid standards.
- Be upfront. Decide on a pay rate and include it in your post. This will help you to weed out responses from writers who are unwilling to work for your rates. Tailoring your ad to generate responses from qualified applicants who are in agreement with your pay scale will save you valuable time.
- Timing is everything. If you have a tight deadline, state it. Many successful freelance writers have a full agenda of jobs in their waiting-to-do list. It is good to let potential candidates know your time perimeters so that they can decide if they will be able to meet your deadlines.
- Get a quick look at their style and ability. Whenever possible, require respondents to contact you via email or snail mail as opposed to by telephone. Often, one quick look at a candidate's grammar and spelling will persuade you to pass them by. Everything that you can do to shorten the stack of possible contenders will help you to quickly locate the perfect writer for your job!