So you want to start your own SEO consultant business but don't know how to begin. Well, don't worry: this step-by-step guide will help you become an SEO consultant in no time.
First, it is important to stay up to date on the latest developments in the SEO industry. One of the best places to check out is the Search Engine Marketing Professional Organization or SEMPO. You can visit their website at www.sempo.org. You can find articles, seminars and training programs and forums which can give you training and advice on becoming a search engine optimization consultant. Remember, search engine rules change almost on a daily basis; that is why it's so important to stay up to date on SEO. It is important to become as well-informed as you can on SEO, because what worked today might not work tomorrow.
Second, you'll want to take the initiative and set up your own website so that you can use it as a practice site to test different techniques and strategies. As mentioned before, SEO rules change almost daily. You can use your own website as a trial-and-error site to conduct keyword research and create keyword-rich content pages. You can also use it to test links, and can learn how to strategically place keywords in the HTML code.
You are going to need a portfolio to show prospective clients. Most, if not all, clients will ask for a list of websites you have worked on and - more importantly - sites for which you've had success. You can start creating a portfolio by contacting a few non-profit organizations and offering them your SEO services for free. This not only will give you more practice but will allow you to build up your portfolio and create a contact list. This is also a good way to promote your SEO business. Most non-profits will be glad to accept your services. You can also use blogs to help gain experience and build up your client list.
Once you feel comfortable and have shown success on the various websites you have worked on you can then begin to promote your business and start making money. If you are anxious to get going and are still not comfortable with some of the aspects of SEO you can always outsource some processes; just remember, this will cut into your profit margin.