There are as many career options in graphic arts as there are colors in a palette. Advertising, marketing, and design are now getting bolder, more aggressive, and well, more vibrant and colorful. Graphic arts has grown to cater not just to print, but different media as well, and globally.
- Creative Director - heads a creative team in producing artwork that needs to be displayed in ad campaigns or commercial products. His team is composed of artists ranging from illustrators, photographers, and copywriters. They provide the creative ideas and present these concepts to their clients.
- Art Director - concerned with major aspects in the development of a project. He makes the final decision on choosing the models, colors, props and other elements in the output. There are also administrative and supervisory tasks that an art director will do.
- Art Production Manager - manages the production of the project to ensure efficiency, timeliness and maximization of resources (including costs). This role is sometimes taken also by creative directors or art directors, especially if these aspects are not that crucial.
- Brand Identity Developer - designs the visual aspects of a company's brand or image. Because their corporate brand has to be represented by an image, brand identity is managed by the creative directors and art directors, while the actual design or image is handled by the brand identity developer.
- Logo Designer - working alongside the marketing department of their client, logo designers thrive on the concept of the company logo and look for more creative and iconic ways to represent the company logo and marketing position.
- Visual Journalist - uses graphic representation of data or information. Their outputs are frequently used in signs, maps, journalism, technical writing, and other educational materials and references. In scientific publications, visual journalists also give ‘life' to scientific findings through graphics and imagery.
- Interface Designer - uses GUI in creating their graphical contents. Web development and other multimedia companies normally employ interface designers because they have a good grasp of the technicalities of GUI and its respective codes.
- Web Designer - designs web pages, layout and graphics for web content. While there are programmers who create the codes for the program, or software engineers to handle technical aspects of uploading them in the internet, web designers are in charge of the overall look and aesthetics of the website. They have to create the site to make it as as easy as possible for someone to navigate it. They must also know how to maximize the tools available on the software that they are using.
- Package Designer - the instructions on how to assemble your IKEA cabinet must have been made by a package designer. They create 3D layout images of the specific product and tell consumers how to assemble, design, create, or use that product.
A career in graphic arts can take you beyond graphic designs, web design jobs, printing presses, brochure design, and freelance graphic designs. You can be successful in the corporate world by painting your colors and creating visually appealing images for your company or client.