In every exhibition event, there's always a creative mind behind the exhibition design to put the atmosphere of the venue in the right mood that fits the theme of the event. That's when an exhibition designer and his team come in. They plan, design and implement the necessary things in order to liven up various events such as trade shows, large public exhibitions, and conferences, among other events.
If you're an exhibition designer, you can find jobs in government offices, museum and art galleries, and business firms. You may be responsible for travel exhibits, museum and gallery set up and corporate collections. You can also work independently and have your own exhibition designing firm or at least a graphic design studio. You can even work freelance and get hired by entities to work on short-term basis projects such as a seasonal store display, architecture competition, and trade fairs.
Among the many works of an exhibition designer are:
- Liaising with customers to discuss concepts and budgets
- Liaising with technical teams to create desired effects
- Draft and present ideas through drawings, scale plans and models, visuals, etc.
- Discussing concepts and ideas with customers
- Finalizing specifications for the event design
- Analyzes materials needed and budget
- Gathering client's product information, develop an understanding of the event's objectives, and design brand information dissemination strategies
- Working on various design works for different displays
- Overseeing the project, making sure everything is set up as scheduled
- Implementing plans and setting up exhibition sites.
You can be an exhibition designer as long as you're creative, dedicated and talented. In fact, exhibition designers come from various backgrounds. You can also hold a degree in architecture, graphic and visual design, interior designer, industrial or product design. Formal education specifically as an exhibition designer may not be necessary, but there are vocational or 2-year programs on exhibition designing. There are also available practical trainings to help develop your skills needed as an exhibition designer.
It may also be helpful to keep design portfolios of your works that you can show to your prospective employer or client to help them assess your ability and creativity. You can either keep pictures in an album; post them in your blog, etc.
Here are the skills necessary to be an exhibition designer:
- Conceptual skills are required so that you can put your ideas into sketches and effectively communicate these to your clients.
- Planning and organizational skills are necessary to realize and implement your concepts.
- Computer skills are needed to develop your ideas into scaled drawings and designs. You must have know-how on Computer Aided Design (CAD) and computerized 3D visualization.
- Model making skills will help you provide miniature and scaled models to give your clients an idea of how the event designs look before you actually spend money for materials to implement your concepts.
As an exhibition designer, you have a creative career path in front of you. You may start as a part of a team developing an exhibition design for a certain event. Sooner or later, as you go higher in the career ladder, you could be the one overseeing the whole exhibition and supervising staff from conceptualization to implementation of the exhibit, conferences and other events.