How To Design a Campaign Brochure

A campaign brochure is a publication that plays a very important role in getting a candidate known to a great number of people at once. It is something that can be difficult to design and create, as there are so many decisions that are involved in the process of its creation. First, it has to contain all the pertinent information about the political candidate. Second, it has to stand out against the campaign brochures of the other candidates. Third, it has to contain a very catchy slogan that will make people stop and read the brochure. It should also contain the ideals and proposals of the candidate. The content should be arresting, short, and witty and delivered with oomph to make people notice. Although a campaign brochure is a challenge to design, it can be done and below are some tips on how to design one.

  • Write down all the information that will be included in the campaign brochure. Think of how much space will be allotted for the actual text that will include the candidate’s short bio and his campaign issues, plus the images, election date and time and catch-phrases to encourage the people to read and urge them to vote for the candidate.
  • Make sure that all the text contents are relevant. Trim the information as much as you can to arrive at the very salient points. A play of words is necessary to create useful catch-phrases. Make the sentences brief and to the point and use bullets to highlight the issues that the candidate is espousing.
  • Divide the brochure into several sections to make it easy to read and allocate information. The overall design should conform to how the brochure is presented, whether it is a one page brochure with back-to-back printing, a two-fold or tri-fold brochure.
  • Make effective use of basic colors such as red, blue, white and black. Use bold fonts in serif or non-serif styles. Check marks and underscoring can also highlight important points in the campaign brochure. Use the colors and font styles that are also employed in other election campaign materials for uniformity and cost-efficiency.
  • Use official photographs of the candidate in all the campaign materials, including the campaign brochure. A professional photographer should take the photograph. You should also include a photo of the candidate while he is engaged in activities that involved mingling with his constituents. Make sure that the photograph is clean, that is, the candidate is presented in a very good light, with the right clothes and the background showing no signs of any corporate logo that may lead to misinterpretation.
  • Use other visual aids that can make the campaign brochure current such as statistical graphs and charts. This helps to show that the candidate is well aware of the issues and will help strengthen and emphasize the points he had raised,
  • Have several people proofread the campaign brochure for grammatical errors as well as spelling before your finalize it and send it to the printer. Determine the amount to be printed.
  • Since most candidates have a website used specifically during the election campaign period, it will be a good idea to have a copy of the campaign brochure uploaded to the website so that others may be able to download it.

An election campaign brochure should speak to the person reading it. Make sure that the design is simple so as not to take too much away from its content. Make sure, too that the content of the brochure are factual and informative and consistent with what is included in the campaign website, yard signs, streamers and other election paraphernalia.


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