Seminars, trainings and workshops are great opportunities where motivational speeches can give great impact. An important part of employee motivation is to have a professional speaker or keynote speaker to impart knowledge, experiences and insights that you want to get through to your employees.
There are speakers bureaus where you can find a roster of nationally or internationally known or famous speakers such as Matt Foley, but what are the other considerations in choosing the right motivational speaker for your company events?
- Identify the goals for your program. Whether it is a monthly meeting, a general assembly, or a training event, identifying and understanding the end goals of your program should be the first consideration in choosing a speaker. Then based on those goals, you can choose the right background and expertise of your motivational speaker.
- Understand the audience's needs. Depending on your target audience, from staff members to your executives, different levels in the organization need different types of speakers. If this is for your executives, you might consider someone who is more seasoned and experienced and known in the industry. For younger audiences or your staff members, a motivational speaker that they can relate to should be considered.
- Know your prospective speakers in depth. Some professional speakers tie in with marketing or promotion companies to promote their services. And amidst these promotional materials and profile of your speaker, find out which clients and companies they have recently worked for or the area of expertise of your prospective speaker. You can also discuss some things that you want him to talk about and get his point of view about it. That way, you would know that your goals and the understanding of your speaker are on ‘on the same page'.
- See a preview or a demonstration of your prospective speaker. As most of these speakers are doing this kind of work full-time, you can get that speaker's schedule and ‘sit-in' as an observer to see how he handles a real seminar. You can watch his presentation for 30 minutes to an hour, and this should be enough to give you a preview of what to expect and his expertise in motivational speaking engagements.
- Consider TV personalities, politicians or any other public figure that accept speaking engagements. While they are already popular as they are, make sure that they have the right background and exposure in your industry or the area where you want them to talk about. This would ensure that you could maximize the time and other resources for your seminar. But a good thing to point out here is because they are already known, they can candidly talk about their own experiences, provide insights about them, and the audience can better relate to them because they are people your audience is already familiar with.
Also, be there to guide and help your speaker in directing his talks toward what your program aims to achieve. This is to ensure that this can be a win-win situation, for you and your program, your speaker, and your audience.