Social business is a cause-driven industry. Shareholders as well as owners can slowly but surely recover the money invested in a social business. The main purpose of the investment is simply to attain social objectives and goals by means of company operation. Indeed there are no personal gains on the side of the investors. The company aims to make profit, simultaneously attain the social objective, like, healthcare, housing, and financial assistance for meager nourishment for half-starved children, supplying safe water, introducing renewable energy, and more through a business approach. The success of social business can be measured by evaluating the impact of business on people and environment. Hence, the accomplishments of the business do not lie in the quantity and sum of profit or earnings made in a given time. But how should a social business be and should not be?
Like other businesses, social business also holds an etiquette and protocol in different realms of industry:
Social objectives: The company should have positive and optimistic social objectives. Assistance should come from the humane social services that the business industry grants to the unfortunate: for instance fighting poverty, promoting health, and giving education. Hence, the social business should create an objective that is far from the company’s selfish interest. That should be the custom of all social business.
Non-profit distribution: Number one rule when it comes to distribution of proceeds is that investors or shareholders cannot get profits out of the project and enterprise as their share.
Aside from forming social objective and non-profit distribution, there are many social factors and social examples how etiquette should be kept in a social business or networking:
- Be a model. Always come punctually in all business meetings. As much as possible answer your phone calls and emails promptly. Never forget to thank your customers; this can be done with a written note.
- Carry your business card. Always bring with you your business card, much better if you will present them in a nice business card case. Show your card only if someone asks for it.
- Wear the proper attire. In a social business, party and events are something unavoidable. Hence, you should how to dress properly if you will attend one. If you have doubts, prefer to wear formal dress. Avoid wearing short skirts or tops, remember it’s a business event. You can enjoy the cocktails but you should be responsible in how much you drink.
- Avail of the software. There are programs that will give you knowledge on proper business etiquette. You can find them on the Internet. There are sites that offer their services if you are in need of this kind of software.
Moreover, social business has its own protocol that everyone should follow, whether it’s in the area of social government or social management. Therefore, if you want to be reputable inside this realm of industry then keeping the proper etiquette is a big matter.
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