Making the jump from the print industry to the web industry may sound a little complicated. As an editor, you will have been trained to spot errors in grammar, lapses in logical thought flow and other editorial basics. You may have had many experiences in editing articles for print, be it for magazine articles or for published works. You may be thinking that there is a world of difference between published content and web content, as well as the technologies involved in editing these works. There is a difference in doing web editing, however, making the transition from print to web editing may be easier than you would assume.
One of the main differences between web and print is the amount of information and articles that are available on the web because it is so easy to switch between articles in one sitting, web articles are written to initially catch the readers attention in such a way that they will remain on the page to finish the article, before moving on to the next one. Good web articles come out and grab the reader's attention very quickly and effectively, in order to facilitate staying on the page. You must be able to know what exactly your target audience wants to read, or else your article will get lost in the sea of virtually thousands of other articles that provide the same informational content.
Web articles do not solely rely on their content to capture readers. Taking a cue from traditional print media, good web articles also incorporate strong headlines and eye-catching visuals and layouts in order to keep readers interested, much like a good newspaper article. One of the easiest ways to get readers interested is to come up with an interesting, short headline that leaves readers curious as to the details of the article. They also rely on visuals - a messy layout that has too much eye-candy and not enough informational content can work against the site, and turn off readers. On the other hand, a very bland website may contain all the information that the reader will need, but will not hold his interest long enough for him to get into the meat of the article. Good article sites seek to achieve a balance between the visual content and the informational content. Web publishers also utilize a strong sequence of pictures that help tell the story. When the shots are good, the reader can easily get the story's main points without going through all of the text.
Using links to other related sites that provide information will also help build credibility for your site. Web publishers are always looking to make an easily navigable site, so that readers can easily get to the content they want. Good web publishers include relevant links in order to offer their readers other sources of related information, and to earn a little money for site sponsorship.
You must also bear in mind that web publishing is and always will be the child of traditional print publishing. Although the web's technology and culture continue to evolve rapidly, the basics of print publishing are and always will be the pillars of good publishing that web writers and publishers will rely on.